The Range
Whether you're a seasoned golfer, a budding entrepreneur, or simply passionate about the business of the sport, The Range takes you behind the scenes with the innovators, risk-takers, and game-changers in the golf industry.
Each episode, we dive into the stories of those who have transformed their love for golf into successful ventures, exploring their journeys, challenges, and the secrets to their success.
The Range
The Range | Season 2 | Episode 7 - Bad Birdie
In this episode, Ari sits down with Jason Richardson, founder and CEO of Bad Birdie, to talk about building one of the OG modern golf brands and reshaping how the game looks, feels, and is experienced.
From growing up in a non-golf family to launching a bold apparel company out of Los Angeles, Jason shares the story of how Bad Birdie went from a side hustle to a nationally recognized brand. We dig into his advertising background, the power of reinvesting in growth, and how Bad Birdie’s partnerships—like the collaboration with Taco Bell—show what’s possible when golf meets culture.
Whether you’re an entrepreneur, creator, or golfer looking for inspiration, this episode highlights what it takes to build a brand that challenges tradition and builds community.
🎯 Topics covered:
– How a caddying gig sparked Jason’s early connection to golf
– The origin story of Bad Birdie and its first 100 polos
– Lessons from advertising that shaped brand building
– Navigating competition in a crowded apparel market
– Why partnerships and community are core to long-term growth
– The parallels between golf and entrepreneurship
🎧 Listen now to hear how Jason is forging a path for entrepreneurs in golf and inspiring the next wave of brands in the space.
