The Range
Whether you're a seasoned golfer, a budding entrepreneur, or simply passionate about the business of the sport, The Range takes you behind the scenes with the innovators, risk-takers, and game-changers in the golf industry.
Each episode, we dive into the stories of those who have transformed their love for golf into successful ventures, exploring their journeys, challenges, and the secrets to their success.
The Range
The Range | Season 2 | Episode 5 - Peoples League
In this episode of The Range, Ari sits down with Jared Augustine, founder and CEO of The People’s League, the first league created to organize and elevate competition among YouTube golfers.
Jared shares how his background in tech startups and creator media (Thuzio, Julius) led him to see a massive opportunity at the intersection of golf and content. With millions of views going to amateur golf creators - not the pros - Jared and his team are building a league from the ground up, with real structure, real stakes, and a community-first mindset.
From team formation and tournament structure to the challenges of partnering with courses and the importance of listening to fan feedback, this conversation covers what it really takes to launch a new sports league in today’s media landscape.
Topics Covered:
- Why YouTube golf is outpacing traditional golf content
- Building a league vs. throwing a one-off tournament
- What creators want—and need—to thrive
- Lessons from the startup world applied to sports
- Fan feedback that changed the league’s format
- Scaling the business while staying true to the community
Whether you’re a golf creator, sports entrepreneur, or just curious about where the game is headed, this one’s for you.
🎧 Subscribe and listen now.
🔗 peoplesleaguegolf.com
📲 Follow @peoplesleaguegolf on Instagram and YouTube
