The Range

Whether you're a seasoned golfer, a budding entrepreneur, or simply passionate about the business of the sport, The Range takes you behind the scenes with the innovators, risk-takers, and game-changers in the golf industry.

Each episode, we dive into the stories of those who have transformed their love for golf into successful ventures, exploring their journeys, challenges, and the secrets to their success.

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The Range

The Range Ep. 17 - Albatross Golf Inc. [Golf TRK | Noonan AI]

March 27, 2025 • Ari Ratner • Season 1 • Episode 17

In this episode of The Range, we sit down with Matt Williams, the co-founder and president of Albatross Golf Inc.—the powerhouse behind Golf TRK, a cutting-edge indoor golf facility, and Noonan AI, a virtual caddy built to help golfers make smarter decisions on the course.

From growing up on a humble nine-hole course in Iowa to building two businesses that merge golf, tech, and community, Matt shares how his sales background and entrepreneurial spirit fueled a new wave of data-driven golf experiences. We discuss bootstrapping, winning early investor trust through startup competitions, and why Kansas City might just be the Midwest’s new golf innovation hub.

Matt also opens up about how a personal moment with his son and the adaptive golf community redefined what golf—and grit—really mean.

Whether you're an aspiring golf entrepreneur, a tech enthusiast, or just trying to break 90, this episode offers a powerful mix of insights, humility, and heart.

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Listen now and tap into the future of golf.