The Range
Whether you're a seasoned golfer, a budding entrepreneur, or simply passionate about the business of the sport, The Range takes you behind the scenes with the innovators, risk-takers, and game-changers in the golf industry.
Each episode, we dive into the stories of those who have transformed their love for golf into successful ventures, exploring their journeys, challenges, and the secrets to their success.
The Range
The Range Ep. 16 - Precision Pro Golf
In this episode, Ari sits down with Jonah Mytro, co-founder and CRO of Precision Pro Golf, to talk about the unglamorous but deeply rewarding reality of building a product-first business in the golf space.
From selling training aids out of Santa Monica to becoming a global leader in rangefinders, Jonah shares how he and his co-founder bootstrapped the company without outside capital, outworked the competition, and innovated their way into the bags of everyday golfers. We also dig into Precision’s shift toward premium products, Jonah’s philosophy on customer service, and why content creators—not PGA pros—helped scale the brand.
Whether you’re building a golf product, scaling a startup, or just obsessed with the business of the game—this episode is packed with practical wisdom, lessons learned, and a little tough love.
🎯 Topics covered:
– Bootstrapping a hardware brand from day one
– Why pricing and customer service are everything
– How content creators helped Precision stand out
– Competing with giants like Bushnell and Garmin
– The evolution of the modern golfer—and what they want next
🎧 Listen now and hear how Jonah turned a side hustle into one of the most trusted names in golf tech.
